More than 90% of surveyed shoppers cite brand familiarity as the most important influencer when purchasing beauty products, far surpassing the 73% consumer packaged goods (CPG) benchmark, according to new research from the “Beauty Shopper Report” by Information Resources, Inc. (IRI). Price, while important for many decisions, was a distant second. Brand preference, in addition to a continued focus on affordability, remains paramount and underscores the rapidly evolving and unique nature of sh...